The Furry Network is the result of a collaboration between JOV and REDdUO, first presented during Milan Design Week 2025.
The collection transforms the raw, industrial character of utility mesh into a refined, tactile experience.
Crafted from New Zealand wool, mohair, and other premium materials, each rug reveals deconstructed mesh patterns through rich long-pile textures, blending structure with softness. The name reflects both the visual dialogue between mesh and fur-like fibers and a broader concept of connection, a network of craftsmanship, collaboration, and design.
The collection includes Furry Network 1 and Furry Network 2, with Furry Network 1 featuring a low net / high blocks composition.
With The Furry Network, JOV and REDdUO merge utility and beauty, tradition and innovation, creating rugs that bring a new dimension of warmth and texture into contemporary interiors.
Andrea Rosso, eldest son of Diesel founder Renzo Rosso, has long been immersed in the brand, holding various roles within Diesel. In 2020, he co-founded REdDUO with Fabiola di Virgilio - a multifaceted brand that merges Italian craftsmanship with contemporary design, spanning homeware, custom projects, and interiors.
