JOV in places you wouldn't expect
The Bocci Milan apartment showroom continues to play a pivotal role in the developing relationship between Bocci and the city. It enables them to play the role of host, offer long-term programming and provide visitors with an in-depth experience of the brand and its ecosystem.
In collaboration with JOV, we embark on creative ventures that reimagine the use of rugs in unconventional settings. The counter, fully upholstered with our luxurious 100% New Zealand wool, walls covered in the richness of a deep green Class quality (a blend of wool and silk), and staircases and floors coated with the earthy 100% Belgian Linen, known as our Fame quality.
The apartment showroom is situated in an early twentieth-century building in Zona Vincenzo Monti and acts as a European hub for our transnational community of people, ideas, and objects. Following Milan Design Week, the apartment showroom will be permanently open to the public by appointment, with ongoing programming, events and collaborations. Guests are invited to access the apartment: Via Giuseppe Rovani 20, Milan, Italy.
