JOV

Our collections are categorized in three different territories: Architectural, Made to fit, and Design Signature. While they all share JOV’s philosophy and quality standards, these three territories represent different landscapes and different visions. Three different natures, one single DNA.

With Architectural, we talk in textures. This line of pure quality rugs is organically composed in one colour set only. Nature paints in many hues and provokes a wide range of sentiments.
We follow this flexible path as we offer the ability to have any rug adapt texture, shape, size, colour and pile height.

Architectural covers your floors gently, yet firmly with our finest wool-silk, cotton, New-Zealand wool, Belgian linen, mohair, merino and Tencel™ Lyocell. Up to you to envision the colour, shape and size of your Architectural rug.

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Made to fit

As a territory of prints and designs, Made to Fit complements your interior.
Every print is designed in our atelier in Belgium. Whether this print induces a soft rhythm, explores a triangle connection or seeks alternating pile heights, the character of a Made to Fit rug remains timeless. In this territory, the freedom of adaptability manifests.
We guide you from concept to completion of a unique rug; roam through our various designs and start with the print that sparks.
Then, adapt your Made to Fit through form, shape, size, colour and material.

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Design Signature

Our boundaries are always open for exceptional collaborations.
Our Design Signature territory represents art, where we respect the vision of the artist. Throughout the course of our journeys, we invite external artists to create the most unique designs. As we lock eyes with these influential designers from all over the globe, one-of-a-kind rugs are brought to life.

Discover our collections with the many stories behind every collaboration.

THREE TERRITORIES, ONE BRAND

Journey of visions

Our collections are categorized in three different territories: Architectural, Made to fit, and Design Signature. While they all share JOV’s philosophy and quality standards, these three territories represent different landscapes and different visions. Three different natures, one single DNA.

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Architectural

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Made to fit

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Design Signature

Latest news

JOV x Bocci at Milan Design Week

Check out our journal

Discover our yarn qualities

Learn all about how we make our rugs