The hidden Stockholm carpets
Form Us With Love teamed up with JoV, Belgian experts in hand tufting, on a quest to explore natural materials and handicrafts. “Our aim was to find a solution that would really show the detailed quality in both process and material. In a way it was difficult to even imagine a design because the carpets were so nice on their own, so we decided to tell a design story instead”, says Paul Vaugoyeau, designer at Form Us With Love.
The Hidden Stockholm Carpets are three hand woven artisan pieces made of finest New Zealand wool, tufted in a small factory in Porto, Portugal. Manufactured by JoV, the Belgian family owned company built on Jo Vandenbussche’s excellence in subcontracting textile materials. “Itʼs a small-scale production, with promotion still focused on sales material and samples. Two years ago I would never have dreamt of hiring designers”, says Gilles Vandenbussche, the son of the family.
The collaboration between Form Us With Love and JoV began after the Vandenbussches came to see the Form Us with Friend exhibition during the Stockholm Furniture fair in 2011. They were impressed by the aura the studio conveyed and later said; “They are incredibly nice people with a certain coolness about them, something which is mirrored in their work”.
The Majority of the tufted and woven carpets at JoV are full colour pieces. All carpets can be bespoke, but the clientele are not likely to go on their own design ventures. Therefore, Form Us With Love, were honoured to become the first designers to interpret the JoV production line. “When we arrived at the factory in Porto I quickly understood that this was not going to be any designer-client collaboration. We became good friends and we felt part of the history of the brand and its people, straight away”, says Vaugoyeau.
HANDGEWEVEN NIEUW-ZEELAND WOL HANDGEKNOOPTE MOHAIR